At the crossroads of digital and data

d*, for digital and data - two indispensable and inseparable levers to guarantee the success of a sustainable growth strategy. Transformation, a path on which we support our clients, from end to end.

Commercial strategy

Customer vision transformation

Data strategy

Omni-channel journey

Optimisation of the commercial action plan...

Personalisation strategy

Product and service strategy and associated...

Segmented customer action plan

Service strategy

Our client case studies

Améliorer le ROI du plan marketing stratégique par la construction d’un moteur de priorisation ​

Improve the ROI of the strategic marketing plan by building a prioritization engine
Sarenza

Data strategy
Définition de la plateforme relationnelle

Creation of a customer relationship platform
Maturité CRM et design de l’expérience client

CRM maturity and customer experience design
Définition et pilotage d'une stratégie média data-driven

Defining and piloting a data-driven media strategy
Data lake PVCP

Building a data lake for multi-source and channel case studies
Reporting d'attribution de performance pour piloter la performance Marcom

Reporting the performance split to pilot the Marcom performance 
Analyse UX et AB Testing pour augmenter la performance digitale

Analysing the UX and performing AB testing to increase the digital performance
Déploiement et analyse d’un outil TV Analytics

Selection, deployment and analysis of a TV analytics solution
Accompagnement à la mise en place d’un outil d’automatisation des plans media

Implementation of a solution automating media activity

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