Client case studies
Optimising promotional investments via a data-driven commercial action plan
Commercial strategy
Stratégie data-driven
Data science et IA
What are my customer’s expectations in terms of pricing, promotions and loyalty programs?
What is the most profitable investment, price, promotion and loyalty mix?
Which commercial activities perform best and why?
What are we talking about?
For players in the retail sector (food, fashion, automotive, hardware), price, promotions and loyalty programs have become key points of differentiation and are pivotal in the customer purchasing decision.
The commercial strategy should be a central consideration, both for recruitment and loyalty purposes, but also to generate profitable growth.
The optimisation and targeting of investments are absolute priorities in a highly competitive environment.
Our field of actions
- Analysis of completed promotions performance
- Benchmark and analysis of the market / promotion / loyalty performance levers
- Development of a sales forecasting solution
Key expert
What are the challenges?
Optimising investments
Generating commercial margins
Improving customer loyalty