Client case studies
Optimising promotional investments via a data-driven commercial action plan
What are my customer’s expectations in terms of pricing, promotions and loyalty programs?
What is the most profitable investment, price, promotion and loyalty mix?
Which commercial activities perform best and why?
For players in the retail sector (food, fashion, automotive, hardware), price, promotions and loyalty programs have become key points of differentiation and are pivotal in the customer purchasing decision.
The commercial strategy should be a central consideration, both for recruitment and loyalty purposes, but also to generate profitable growth.
The optimisation and targeting of investments are absolute priorities in a highly competitive environment.
Associate Customer ExperienceContact