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Since 2002, Equancy helps businesses’ transform their data and digital-driven strategies to unlock growth.
We strive to immerse in your environment to deliver tailor-made solutions.

Our strength: Combining a deep understanding of your business requirements with our expertise in data and new technologies.

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Data governance & engineering

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Our deep industry knowledge allows us to help clients across all sectors develop, accelerate and transform their strategies

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Construction et exploitation d’un datalake

Data science & AI
Data governance & engineering

Design and usage of a data lake

Maturité CRM et design de l’expérience client

Data-led strategy
Digital acceleration

CRM maturity and customer experience design

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News & insights

L’Oréal Luxe & Equancy : Concilier démocratisation de l’accès aux données et Confidentialité des données dans le cadre d’un projet BI d’envergure

L'Oréal Luxe : Reconciling the democratization of data access and data confidentiality as part of a large-scale BI project

Published on 22 April 2024

Culture Data & RSE : Une opportunité de faire une pierre, deux coups ?

Data Culture & CSR: how to make it a common battle ?

Published on 29 March 2024

Un nouveau leadership pour le climat

New leadership for the climate

Published on 21 March 2024

Assureurs – Comment (r)assurer les jeunes adultes en 2024 ?

Insurers - How can we (re)insure young adults in 2024?

Published on 15 March 2024

Data Management & CSR:
an essential link?

Published on 12 March 2024

Laurent Fauroux rejoint Equancy en tant que Chief Growth Officer

Laurent Fauroux joins Equancy as new Chief Growth Officer

Published on 7 March 2024

5 étapes pour une stratégie CRO réussie

5 steps to a successful CRO strategy

Published on 5 March 2024

Tendances Assurances 2024

2024 Insurance Trends

Published on 1 March 2024

38% des sites web collectent des données sans consentement

38% of websites collect data without consent

Published on 13 February 2024

Europcar Mobility Group choisit Equancy et Dataventure pour accélérer sa transformation CRM Globale

Europcar Mobility Group chooses Equancy and Dataventure to accelerate its global CRM transformation

Published on 6 February 2024

Maîtriser le parcours client : Perspectives, tendances et meilleures pratiques

Mastering the customer journey: Insights, trends and best practices

Published on 29 January 2024

Comment transformer ses équipes pour devenir enfin une entreprise Data –Driven ?

Published on 13 December 2023

Assureurs, la transformation digitale n’est pas finie !

Insurers, the digital transformation isn't over yet!

Published on 13 November 2023

La fin des cookies tiers encore repoussée : 2 actions à mener tout de suite

The end of third-party cookies postponed yet again: 2 actions to take now

Published on 2 November 2023

Hub Forum MASTERCLASS

Webinar OpenData Soft x Equancy - The data portal, the solution for data leaders to create value on a large scale.

Published on 25 October 2023

Renault refocuses its CRM strategy with the help of artificial intelligence

Published on 19 October 2023

RENAULT x EQUANCY - Transformation CRM : Comment passer du volume à la valeur grâce à la data

REPLAY - RENAULT x EQUANCY - CRM Transformation: How to go from volume to value thanks to data

Published on 17 October 2023

VINCI AIRPORTS x EQUANCY - Déployer un portail de services d’IA générative pour VINCI Airports

REPLAY - VINCI AIRPORTS x EQUANCY - Deploying a generative AI services portal for VINCI Airports

Published on 17 October 2023

Le prêt-à-porter français en difficulté : 2 stratégies pour se réinventer

French ready-to-wear in a crisis: 2 strategies for reinventing itself

Published on 29 September 2023

Club Bancassurance

Club Bancassurance by EDG: Digital journeys "In the customer's shoes: how to build exceptional digital journeys"?

Published on 12 September 2023

Salon Big Data & AI Paris

Big Data & AI Paris with Google - IMPROVING ANALYTICS ADOPTION THROUGH GENERATIVE AI: FIRST REX IN THE AIRLINE INDUSTRY

Published on 12 September 2023

Hub Forum MASTERCLASS

Hub Forum MASTERCLASS - Deploying a generative AI services portal for VINCI Airports: feedback and approach

Published on 12 September 2023

Data & AI Club - 9 months of generative AI - fallacies and revolutions

Published on 12 September 2023

Hub Forum MASTERCLASS

Hubforum I Renault x Equancy I CRM: from volume to value with Data

Published on 12 September 2023

Hervé Mignot Nommé Chief AI Officer du Groupe EDG

Hervé Mignot appointed Chief AI Officer of European Digital Group

Published on 7 September 2023

AXA x Equancy - Le marché des énergies renouvelables

[INTERVIEW] AXA x Equancy - The renewable energy market, an opportunity for insurers

Published on 23 August 2023

Transition économique, sociétale ou environnementale, les assureurs en première ligne du changement

Economic, social and environmental transition: insurers stand at the vanguard of change

Published on 19 July 2023

Vivatech- Enseignements sur l'IA Generative

Exploring the potential and risks of generative AI in industry: perspectives from Vivatech

Published on 12 July 2023

Image : VivaTech 2023 - L’expérience automobile à l’heure des voitures connectées

VivaTech 2023: The automotive experience in the age of connected cars

Published on 29 June 2023

Image : Florian Laroumagne rejoint Equancy en tant que Directeur Data Science

Florian LAROUMAGNE joins Equancy as Head of Data Science

Published on 9 June 2023

Image : Charlotte Weill, CEO d’Equancy & Vincent Klingbeil, CEO et co-fondateur d’EDG

Equancy joins the European Digital Group

Published on 6 June 2023

Equancy-Semantic-Layer-Guide

The Guide To Semantic Layer (in french)

Published on 11 May 2023

PICARD SURGELÉS x EQUANCY Comment booster sa performance avec des assortiments adaptés par type de magasin

Picard Surgelés x Equancy: How to boost your performance with assortments adapted to each store type.

Published on 2 May 2023

LA FRANCE MUTUALISTE x EQUANCY Repenser sa segmentation client pour plus d’efficacité commerciale

LA FRANCE MUTUALISTE x EQUANCY: Rethinking customer segmentation for greater commercial efficiency.

Published on 2 May 2023

Picard surgelés déploie un nouveau mode d’assortiment de ses magasins grâce à la data

Article published on La Revue du Digital - Picard Surgelés is deploying a new store assortment mode thanks to data

Published on 20 April 2023

Nouvelles dimensions et nouveaux canaux de la fidélité client

New dimensions and new channels of customer loyalty

Published on 11 April 2023

Les 7 grandes étapes du tracking app avec GA4

The 7 main steps for app tracking with GA4

Published on 31 March 2023

Et si c’était Brad Pitt qui vous parlait Data Gouvernance ?

And if it were Brad Pitt who was talking to you about Data Governance?

Published on 27 March 2023

Focus sur 4 enjeux phare en marketing digital en 2023

Focus on 4 key challenges in digital marketing in 2023

Published on 23 March 2023

3 Défis Marketing Digital Automobile en 2023

3 challenge marketing digital automotive 2023

Published on 16 February 2023

Mieux comprendre la gouvernance de données pour identifier son rôle dans les enjeux d’accélération des transformations et de valorisation de la data

Improve understanding of data governance to identify its role in the challenges of accelerating transformations and enhancing the value of data

Published on 13 February 2023

Tendances Retail 2023 - De la conversation a la conversion le clienteling franchit le pas

Retail trend 2023 - From conversation to conversion, clienteling crosses the line

Published on 24 January 2023

How Volkswagen increased its conversion rate by 10 points

How Volkswagen increased its conversion rate by 10 points

Published on 15 December 2022

Finops Cloud Computing

It's never to late to join FinOps

Published on 5 December 2022

Pay As in insurance: a forgotten concept ready to resurface ?

Published on 8 November 2022

Alexis-Rousset-rejoint-Equancy-Directeur-conseil-Data

Alexis ROUSSET joins Equancy as Data Consulting Director

Published on 12 September 2022

Assurance & Micromobilité

Insurance for micromobility: a rocky road

Published on 23 August 2022

HUBFORUM 2022

Published on 1 August 2022

LVMH - Luxe et Innovation

LVMH, luxury and innovation: the winning cocktail at Vivatech 2022

Published on 24 June 2022

3# Glossary Data Mesh

3# Data Mesh

Published on 17 June 2022

Round Table : "Between personalisation, emotion, social and societal commitment: Which trends to boost your loyalty programme?"

Published on 15 June 2022

Customer Experience and Brand Image in the Age of Metavers

Published on 14 June 2022

Webinar DataMa x Equancy

Webinar DataMa x Equancy

Published on 1 June 2022

Bienvenue à Agnès Mendy

Equancy announces the appointment of Agnès Mendy as Director of Digital & Media Analytics

Published on 1 June 2022

PowerBI in Powerpoint: A giant leap forward in the adoption of BI solutions by all

Published on 31 May 2022

ABCD glossary 1 (intelligence artificielle) - article

#2 - la Customer Data Platform

Published on 6 May 2022

Piloter l’assortiment en magasin par la donnée, pour réduire les coûts et augmenter la fidélité client

Data-driven shop assortment management to reduce costs and increase customer loyalty

Published on 3 May 2022

Cookies : optimiser le taux de consentement des utilisateurs à court terme et planifier leur disparition sur le long terme

Cookies: optimising the rate of user consent in the short term and planning for their disappearance in the long term

Published on 2 May 2022

Webinar PVCP X EQ - Cookieless

Cookieless measurement & activation: how to take action

Published on 14 April 2022

Hubday - Intervention Plénière Chanel

How Chanel transforms its operations through Data with Equancy

Published on 14 April 2022

Comment La Poste Mobile a réussi à fédérer l’ensemble de l’entreprise autour de l'accélération de l'usage de la data pour développer l’activité commerciale et améliorer l’expérience client.

How La Poste Mobile managed to unite the whole company around the acceleration of the use of data to develop the commercial activity and improve the customer experience.

Published on 14 April 2022

ABCD glossary 1 (intelligence artificielle) - article

#1 - Artifical Intelligence

Published on 8 April 2022

Salon de l'agriculture

Salon International de l'Agriculture 2022: what are the 3 trends to remember?

Published on 25 March 2022

Why the accessibility of your dashboards is important : 5 tips to improve them

Published on 21 March 2022

Cas Client La Poste Mobile - Comment la Poste Mobile réduit son churn à double chiffre grâce à sa stratégie Data ?

Client case - La Poste Mobile - How La Poste Mobile's Data Strategy reduced its churn to double digits?

Published on 18 March 2022

Assurance 4 tendances Data & Digitales pour performer en 2022

Digital & Data transformation of the insurance sector : 4 trends to make a difference in 2022

Published on 3 March 2022

Smart Business Intelligence - How to accelerate at each level of maturity?

Published on 21 February 2022

Google Analytics vs CNIL / RGPD : quelles alternatives ?

Google Analytics vs CNIL / GDPR: what alternatives?

Published on 17 February 2022

Tendance 2022 : Le data-driven nouvelle pierre philosophale du marketing.

Trend 2022: Data-driven marketing is the new philosopher's stone.

Published on 3 February 2022

Google Analytics 4 : Enjeux de migration & respect des règles RGPD

Google Analytics 4 : Migration challenges & RGPD compliance

Published on 1 February 2022

Changement climatique

INSURERS IN THE FRONT LINE OF THE CLIMATE CRISIS?

Published on 28 January 2022

Accompagner pros

Insurers: How to accompany the pros in their obstacle course?

Published on 27 January 2022

SMART BI - POURQUOI IL EST GRAND TEMPS DE L’ADOPTER ET COMMENT REUSSIR CETTE TRANSITION

SMART BI - Are you ready for it?

Published on 20 January 2022

Post-pandémie et ecommerce alimentaire - nouveaux modèles et expériences client

Post-pandemic and food ecommerce - new models and customer experiences

Published on 21 December 2021

croissance clients

[Tribune] The 5 ages of customer maturity

Published on 24 November 2021

Will email soon be in turmoil?

Published on 17 November 2021

Bertrand de La Selle - Partner en charge de la practice Marketing Performance d'Equancy

MarTech Nebula: How to get out of the fog?

Published on 2 November 2021

comment_créer_une_culture_entreprise

How to successfully infuse a customer culture within your organization?

Published on 26 October 2021

Hubforum-Vinci-Airport-Transformation-Data

VINCI Airports & Equancy: Steering through turbulence and reinventing yourself with data

Published on 22 October 2021

Cas d'usage assurance_illu site

Published on 16 June 2021

The 4Ps of a successful data transformation

Published on 19 May 2021

The end of third-party cookies on Chrome - solutions are being put in place

Published on 28 April 2021

Data and AI at the heart of the transformation of the LVMH group

Published on 14 April 2021

Picard's data-driven transformation illustrated in 3 use cases

Published on 14 April 2021

Comment l’IA peut sublimer la relation dans le luxe ?

Published on 22 March 2021

Data Quality_Cover

Data quality: get clean, stay clean!

Published on 3 March 2021

Buying your car online: real transformation or pandemic parenthesis?

Published on 3 March 2021

Bertrand Destailleur et Nicolas Regallet, Equancy

Published on 23 February 2021

Deux modèles de commerce en transformation à suivre

Published on 19 January 2021

Photo by Zan on Unsplash

Published on 5 January 2021

d*library retail

**d*library**: data use cases for retailers

Published on 19 October 2020

Livre blanc IA Business Lab

E-Book : Enter the era of applied Artificial Intelligence

Published on 1 September 2020

Equancy University

Equancy trains you to data!

Published on 1 September 2020

Carte des cas confirmés de COVID-19

COVID & data science

Published on 22 July 2020

Banques et Assurances traditionnelles : quels sont leurs challenges ?

Banks and traditional insurances: what are their challenges?

Published on 1 March 2020

Data, the new fuel for the customer journey

Published on 12 December 2019

Livret mobilité (2019)

Turning data into a lever for value creation: the essential challenge for mobility players

Published on 2 December 2019

Comment la personnalisation des parcours clients booste-t-elle la conversion de vos audiences ?

How does personalized customer journey boost your audience conversion?

Published on 12 November 2019

Parcours Client

Unleash The Voice Of The Customer And Seize The Opportunities

Published on 15 October 2019

Connaissez-vous la recette de la data sans cookie ?

Do you know the recipe for cookie-free data?

Published on 26 February 2019

Pourquoi Décathlon abandonne son programme de fidélité

Why Decathlon is scrapping its loyalty programme

Published on 17 May 2018