Key expert
One-to-one marketing strategy
Personalisation of the customer journey
Challenge
Our client DANONE Early Life Nutrition has defined a strategic transformation plan towards personalized marketing. They wanted to perform a maturity audit on several markets, to assess their ability to deliver a personalized and fluid experience.
The main objectives are
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01.
Define the personalisation conditions and the objectives of the project
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02.
Identify the industry best practices in terms of customer journey personalisation
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03.
Determine the steps to address to meet the project vision (user cases, governance optimisation, technological blocs and operational path)
Deliverables
- Analysis framework
- Qualitative evaluation for each country
- Recommendations and implementation strategy per country
- Guide towards personalisation best practices (benchmark)
Other cases
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