Client case studies > Personalisation of the customer journey

One-to-one marketing strategy

Personalisation of the customer journey

  • Digital acceleration
  • Digital performance
  • FMCG
Danone

Challenge

Our client DANONE Early Life Nutrition has defined a strategic transformation plan towards personalized marketing. They wanted to perform a maturity audit on several markets, to assess their ability to deliver a personalized and fluid experience.

The main objectives are
  1. 01.

    Define the personalisation conditions and the objectives of the project

  2. 02.

    Identify the industry best practices in terms of customer journey personalisation

  3. 03.

    Determine the steps to address to meet the project vision (user cases, governance optimisation, technological blocs and operational path)

Deliverables
  • Analysis framework
  • Qualitative evaluation for each country
  • Recommendations and implementation strategy per country
  • Guide towards personalisation best practices (benchmark)

Key expert

bertranddelaselle

Bertrand de La Selle

Digital Acceleration Associate

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