How can we make the trade teams understand the importance of governed data? In other words, how do you make Data Governance "fun" so that people want to get involved? A vast subject! Equancy presents a new approach...
Alternatives to third-party cookies, integration of some features of ChatGPT & Bard into the business, migration to GA 4, whether or not to adopt...
For several years, the automotive sector has been undergoing a profound transformation in its customer journey. Today, 87% of new car buyers...
Data is omnipresent and is increasingly interfering in the daily life of companies. And yet only 24% of companies are data-driven, according...
In 2023, it is because it synchronises, in an App put in the hands of salespeople, the contributions of data and the relational talent of the...
Equancy and Volkswagen's continuous UX analysis strategy to create business value, how to turn key information from web analysis into value-generating...
The FinOps method, which appeared two years ago, is attracting more and more attention from management, but what is it really and how can it...