Loyalty programmes & CSR: how can we resolve the paradox of encouraging consumers to return to consumption with greater sobriety? 

In October 2023, an IFOP* study revealed that over the course of a year, the French accumulate an average of 5 memberships in loyalty programmes....

By Bertrand Destailleur (Partner Customer Experience), Apolline Jubin (Strategy Consultant at Equancy)

From Image to Commitment: Rebranding in the Insurance Sector 

In recent years, many insurers have decided to take a breath of fresh air and ride the wave of rebranding: MACIF, MATMUT, COVEA, AVIVA... It...

By Charlotte Weill (President), Jean Marc Antuszewicz (Strategy consultant)

Equancy inaugurates a new office in Casablanca Finance City

As an established partner of iconic local companies such as Groupe Marjane and Lesieur Cristal, Equancy intends to consolidate its local footprint...

Equancy strengthens its management team with the arrival of Vincent Philippine as Partner  

Equancy, a consulting firm specializing in data and digital transformation, is proud to announce the appointment of Vincent Philippine to the...

 What are the 4 major challenges facing CRM today? 

In just 3 years, CRM has become central to business performance. Regulatory changes, the COVID-19 crisis, the inexorable disappearance of cookies...

By Margot Chamlou (Marketing Strategy & Customer Experience Consultant), Paul Tavella (Strategy Consultant)