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ABCD glossary 1 (intelligence artificielle) - article

#2 - la Customer Data Platform

For this second opus of the abcd*glossary, let's talk about Customer Data Platform. A term on everyone's lips, but do you really know what it...

Piloter l’assortiment en magasin par la donnée, pour réduire les coûts et augmenter la fidélité client

Data-driven...

While data has always been an essential resource for fuelling different business activities, machine learning and data science are now bringing...

By Nizar Fawal ()

Cookies : optimiser le taux de consentement des utilisateurs à court terme et planifier leur disparition sur le long terme

Cookies: optimising the rate of user consent in the...

Just 1 year ago, on 1 April 2021, the new CNIL law on cookie management came into force and affected the collection of user consent, with two...

By Alice de Lamotte (Digital Analytics Consultant), Emma Darniche ()

Events

Cookieless measurement & activation: how to take action

GAFA has revolutionised digital marketing with the deletion of cookies. This is a real revolution for brands: How can brands unlock their measurement activities and activation without cookies? Bertrand DE LA...

Events

How Chanel transforms its operations through Data with Equancy 

After data proved its value in the fields of Digital, CRM and Marketing, Chanel called on Equancy as part of its new "Data science & advanced analytics" in-house service offering to harness the power of data to...

Events

How La Poste Mobile managed to unite the whole company around the acceleration of the use of data to develop the...

La Poste Mobile and Equancy talk about the launch of the customer portfolio value development strategy. They will explain how they quickly demonstrated the business value of a more data-driven approach through the...

New video !

Discover our interview on the 4Ps of a successful data transformation