In October 2023, an IFOP* study revealed that over the course of a year, the French accumulate an average of 5 memberships in loyalty programmes. While financial rewards (discounts, free items) remain the main motivation...
In recent years, many insurers have decided to take a breath of fresh air and ride the wave of rebranding: MACIF, MATMUT, COVEA, AVIVA... It...
With the growth in the volume of customer databases, CRM has repositioned itself as a decisive contributor to the brand's strategic priorities.
As an established partner of iconic local companies such as Groupe Marjane and Lesieur Cristal, Equancy intends to consolidate its local footprint...
Equancy, a consulting firm specializing in data and digital transformation, is proud to announce the appointment of Vincent Philippine to the...
In just 3 years, CRM has become central to business performance. Regulatory changes, the COVID-19 crisis, the inexorable disappearance of cookies...
Laurie is promoted to Director of Analytics Engineering & BI. She leads a fast-growing team of 20 people, is in charge of business development...