In 2019, the Digital & CRM team of La Poste Mobile launches its customer portfolio development strategy and calls on Equancy to reduce customer churn and develop its value.
For this second opus of the abcd*glossary, let's talk about Customer Data Platform. A term on everyone's lips, but do you really know what it...
While data has always been an essential resource for fuelling different business activities, machine learning and data science are now bringing...
Just 1 year ago, on 1 April 2021, the new CNIL law on cookie management came into force and affected the collection of user consent, with two...
GAFA has revolutionised digital marketing with the deletion of cookies. This is a real revolution for brands: How can brands unlock their measurement activities and activation without cookies? Bertrand DE LA...
After data proved its value in the fields of Digital, CRM and Marketing, Chanel called on Equancy as part of its new "Data science & advanced analytics" in-house service offering to harness the power of data to...
La Poste Mobile and Equancy talk about the launch of the customer portfolio value development strategy. They will explain how they quickly demonstrated the business value of a more data-driven approach through the...