Marcom performance

Data-driven marketing

Digital acceleration
Digital performance
Auto & mobility

Challenge

We support several clients in the auto & mobility sector, analysing their marketing and digital performance, marketing investments modelling, commercial impacts and drive-to-store campaign performances.

The main objectives are

01.
Exploit data to measure and understand the customer journey and marketing performances
02.
Model the marketing investments to direct media and commercial resources more efficiently
03.
Analyse the performance and impacts of campaigns to optimise the drive-to-store and sales

Deliverables

Benchmarking of the leading market digital solutions
Creation of reports
Analysis of campaign results and recommendations

Key expert

Bertrand de La Selle

Digital Acceleration Associate

Contact

Results

Improvement of the rates of transformation: +1.2 points on desktop, +8 points on mobile
Improvement of the online experience: +1.9 M qualified visitors, -18% in the Paid Search SEM costs
Optimisation of the media spending: 5 to 10% increase in efficiency
Optimisation of the DMP: lead generating x1.9