Client case studies > Data-driven marketing

Marcom performance

Data-driven marketing

  • Digital acceleration
  • Digital performance
  • Auto & mobility
Data-driven Marketing

Challenge

We support several clients in the auto & mobility sector, analysing their marketing and digital performance, marketing investments modelling, commercial impacts and drive-to-store campaign performances.

The main objectives are
  1. 01.

    Exploit data to measure and understand the customer journey and marketing performances

  2. 02.

    Model the marketing investments to direct media and commercial resources more efficiently

  3. 03.

    Analyse the performance and impacts of campaigns to optimise the drive-to-store and sales

Deliverables
  • Benchmarking of the leading market digital solutions
  • Creation of reports
  • Analysis of campaign results and recommendations

Key expert

bertranddelaselle

Bertrand de La Selle

Digital Acceleration Associate

Contact
Results
  • Improvement of the rates of transformation: +1.2 points on desktop, +8 points on mobile
  • Improvement of the online experience: +1.9 M qualified visitors, -18% in the Paid Search SEM costs
  • Optimisation of the media spending: 5 to 10% increase in efficiency
  • Optimisation of the DMP: lead generating x1.9

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