Client case studies > Analysing the UX and performing AB testing to increase the digital performance

Digital performance

Analysing the UX and performing AB testing to increase the digital performance

  • Digital performance
  • Retail & e-commerce
  • Auto & mobility
  • FMCG
  • Tourism & entertainment
  • Financial services
Analyse UX et AB Testing pour augmenter la performance digitale

Challenge

Many clients in all industries want to improve the user experience on their websites and applications. We help them define and operate their digital and AB test strategy.

The main objectives are
  1. 01.

    Identify the key points to improve

  2. 02.

    Test the implemented initiatives

  3. 03.

    Optimise the current experience

Deliverables
  • Selection of analysis and testing tools

Key expert

bertranddelaselle

Bertrand de La Selle

Digital Acceleration Associate

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