Key expert
Data-driven strategy
Defining and piloting a data-driven media strategy
Challenge
Our client, Pierre & Vacances Center Parcs group, needed support to design a data-driven strategy. Notably, the group wanted to launch case studies winning over new targets and improve the campaign and conversion results.
The main objectives are
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01.
Support the centralisation of the client’s multi-source data
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02.
Support the coordination of media activations and CRM from a customer point of view as opposed to a business point of view
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03.
Evaluate the relevance of implementing a DMP
Deliverables
- Audit of the existing client ecosystem
- Definition, roll-out and analysis of case studies
- Activation of case studies and performance measuring
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