Client case studies > Defining and piloting a data-driven media strategy

Data-driven strategy

Defining and piloting a data-driven media strategy

  • Digital performance
  • Tourism & entertainment
Définition et pilotage d'une stratégie média data-driven


Our client, Pierre & Vacances Center Parcs group, needed support to design a data-driven strategy. Notably, the group wanted to launch case studies winning over new targets and improve the campaign and conversion results.

The main objectives are
  1. 01.

    Support the centralisation of the client’s multi-source data

  2. 02.

    Support the coordination of media activations and CRM from a customer point of view as opposed to a business point of view

  3. 03.

    Evaluate the relevance of implementing a DMP

  • Audit of the existing client ecosystem
  • Definition, roll-out and analysis of case studies
  • Activation of case studies and performance measuring

Key expert


Bertrand de La Selle

Digital Acceleration Associate


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