Article published on La Revue du Digital - Picard Surgelés is deploying a new store assortment mode thanks to data

Selling the right product in the right place is the key challenge for Picard Surgelés, a well-known and appreciated French food retailer that will celebrate its 50th anniversary in 2024. The company is gradually implementing a new method for defining its product assortment in its 1,100 stores.

To see the rest of the article, click on this link ➡️ "Picard surgelés deploys a new store assortment mode thanks to data", Article written and published by La Revue du Digital.