Europcar Mobility Group chooses Equancy and Dataventure to accelerate its global CRM transformation

Equancy becomes the strategic CRM partner of the e-Commerce Department. Teams from the data and digital strategy and transformation consultancy will be tasked with rethinking the customer strategy and CRM activations of the Group's brands, the omnichannel approach, customer segmentation and campaign execution, drawing on the latest innovations in generative AI, data science and analytics. Strategy activation will be handled by Dataventure.

In choosing Equancy and Dataventure, Europcar Mobility Group has opted for a resolutely innovative CRM approach. A pioneer in data science and AI for marketing performance and customer relations, Equancy, in partnership with Dataventure, aims to significantly increase the contribution of CRM to EMG's business. Hybrid teams with multiple areas of expertise (strategy, data science, campaign management, analytics) are put at the service of EMG's brands and countries. This is the future of high-performance omnichannel CRM.

This success is not limited to the signing of a contract, but also embodies the European Digital Group's promise to provide the best possible service to our customers, drawing on the synergies and expertise within the Group.

"The E-Commerce team is delighted with this new partnership with Equancy and Dataventure, which will offer us the opportunity to rapidly accelerate our CRM transformation. Our immediate objective is to implement an omnichannel, incremental revenue-generating, data-driven relationship strategy to meet the diverse challenges of mobility," commented Claire Cavaglione, E-Commerce Director and Julien Hénault-Jamet, Head of CRM @ Europcar Mobility Group.

"'In an ultra-competitive mobility market, where it's difficult to make a difference through the product, brands now stand out through the relationship. As such, Equancy's mission will be to create relational preference for greater commercial efficiency. How can this be achieved? By making better use of data, activating more channels and adopting a more singular and assertive relational posture. It's this ability to orchestrate data, channels and relationship marketing that made the difference in the final," say Bertrand de La Selle and Bertrand Destailleur - Partners at Equancy.

"Dataventure and Equancy's collaboration with EMG to redefine their CRM strategy promises to be captivating! Accompanying EMG in a multi-brand and multi-country logic is an opportunity for Dataventure teams to explore all facets of mobility and to continue developing our CRM operational expertise."  Anne Lefort - Co-Founder & Operations @Dataventure