Client case studies
Global client study
Customer vision transformation
Stratégie data-driven
Accélération digitale
Which steps to follow to design a customer-centric vision and implement this within the organisation?
How to innovate and highlight cases illustrating the client culture?
What is the impact of a customer vision transformation on support functions?
What are we talking about?
Being customer-centric means positioning the customer (its needs and satisfaction) at the centre of the organisation's priorities. It’s a change in the business model which involves rethinking each link of the value chain: offer, relationship, promotion, selling points and digital.
Our field of actions
- Target customer vision and impact on the value chain. Definition of the customer promise
- Identification of customer case studies, barriers and levers, roadmap and business case
- Consolidation of data assets, implementation of solutions
- Construction and deployment of a ”change” plan
- Customer and partner KPIs, CX Scorecard, analysis and optimisations
Key expert
What are the challenges?
Increasing the value proposition
Reinforcing the brand affection
Aligning teams on a customer positioning