Notre Expertise > Customer vision transformation
Which steps to follow to design a customer-centric vision and implement this within the organisation?
How to innovate and highlight cases illustrating the client culture?
What is the impact of a customer vision transformation on support functions?

What are we talking about?

Being customer-centric means positioning the customer (its needs and satisfaction) at the centre of the organisation's priorities. It’s a change in the business model which involves rethinking each link of the value chain: offer, relationship, promotion, selling points and digital.

Client case studies

Global Client Study
Global client study

Our field of actions

  • Target customer vision and impact on the value chain. Definition of the customer promise
  • Identification of customer case studies, barriers and levers, roadmap and business case
  • Consolidation of data assets, implementation of solutions
  • Construction and deployment of a ”change” plan
  • Customer and partner KPIs, CX Scorecard, analysis and optimisations

Key expert

Bertrand-Destailleur

Bertrand Destailleur

Associate Customer Experience

Contact

What are the challenges?

Increasing the value proposition
 
Reinforcing the brand affection
 
Aligning teams on a customer positioning

Discover more

Plan d’actions client segmenté

Parcours omnicanal

New video !

Discover our interview on the 4Ps of a successful data transformation