Client case studies
Segmentation and targeting of segments
How to maximise the potential of my segmentation in my communications and services?
Should all communications be customised? Which ones will have a greater impact in terms of ROI?
New content, new solutions and new test plans, which ones can be automated?
Companies are not missing data or segments but the adequate application and ROI when exploiting these. Creating a successful segmented action plan is often the result of an effective collaboration between operational, data and technical teams. A repeated 4 step approach: generate data insights, qualify segmented actions, define tests and KPIs, governance.
Associate Customer ExperienceContact