Notre Expertise > Optimisation of the commercial action plan
How can I better allocate my marketing investments between my offers, my targets and my channels, to maximize ROI?
Are my targets optimized? Are the personalization levers exploited to their full potential? Is the channel mix the right one?
Are there any campaign opportunities that I am not exploiting, or not enough? Trigger, multi-channel bounce, weather context?

What are we talking about?

Optimizing the marketing budget consists in allocating investments on the right campaigns, the right targets, the right channels... in order to optimize the global ROI. 


It can be understood from a global point of view, transversally to the different channels, but also channel by channel: optimization of the media, CRM or promotional budget. Optimization can also be done at a campaign level, to allocate the budget and offers to the right targets, and on the right channels.


The multiplication of communication channels, sales opportunities and the increasing wealth of data require the use of AI algorithms to facilitate rapid decision making: human and traditional statistical methods are no longer enough!

Client case studies

Accompagnement à la mise en place d’un outil d’automatisation des plans media
Implementation of a solution automating media activity

Our field of actions

  • Optimization of the budget allocation of an annual marketing plan

  • Scoring, segmentation, product & service recommendation engine to improve targeting and customization of actions

  • Definition of test plans to learn and continuously optimize the ROI of marketing investments

Key expert

Didier Richaudeau

Didier Richaudeau

Data associate


What are the challenges?

Improvement of the ROI of marketing actions
Operational efficiency of marketing teams
Customer Satisfaction

Examples of technologies we bring into play


Discover more

Conception et réalisation d’un data lake

Stratégie data

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