Key expert
Marcom performance
Implementation of a solution automating media activity
Challenge
The evolution of the media environment with the multiplication of channels and KPIs to measure performance, has complexified the media planning of one of our clients, which is amongst the theme parks the most visited in Europe.
Within organisations, the expansion of the number of involved stakeholders (internal departments, Adtech tools, specialised media agencies) has complicated the ability to grasp a global perspective on the media spending.
The main objectives are
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01.
Select and deploy a solution adapted to our clients needs which automates media planning's, facilitates processes and generates efficiency gains
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02.
Support the transition
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03.
Accelerate the ownership of the solution and the implementation of adapted processes
Deliverables
- Drafting of the brief and the pitch
- Recommendation of data solutions and negotiable points of the solution
- Project management support to deploy the solution
- Change management and ownership of the solution
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