Data monetization

Monetising data via the implementation of a media agency

Data science & AI
Data governance & engineering
Digital acceleration
Digital performance
Retail & e-commerce

Tirer parti de ses actifs et monétiser la data via la mise en place d’une régie Média

Challenge

Leading French retailer Carrefour wanted to capitalise on its privileged position – international exposure, high value-added shopper understanding and available inventory at each step of the customer journey (in-store, online, CRM) - to become a key partner for brands, developing and managing their marketing strategies. In this context, Carrefour desired to build a leading-edge profitable media agency to become the reference point in 8 countries.

The main objectives are

01.
Evaluate the business potential and the specificities of each market
02.
Define the value proposition and identify the target operational model (human, technological and financial)
03.
Build a business plan and a roadmap across 3 years