Selection, deployment and analysis of a TV analytics solution

TV remains the world's leading media (29% of investments in 2019). In its traditional form, its impact remains difficult to measure. At the same time, we are seeing the development of new uses for TV (replay services, VOD, multitasking, etc.). The need to measure the efficiency and profitability of TV is growing. The challenge is to better understand the impact of this mass media on the entire customer journey & TV Analytics tools that complement TV performance measurement.