Client case studies > Selection, deployment and analysis of a TV analytics solution

Marcom performance

Selection, deployment and analysis of a TV analytics solution

  • Digital performance
  • Retail & e-commerce
  • Auto & mobility
  • FMCG
  • Tourism & entertainment
  • Financial services
Déploiement et analyse d’un outil TV Analytics

Challenge

TV remains the world's leading media (29% of investments in 2019). In its traditional form, its impact remains difficult to measure. At the same time, we are seeing the development of new uses for TV (replay services, VOD, multitasking, etc.). The need to measure the efficiency and profitability of TV is growing. The challenge is to better understand the impact of this mass media on the entire customer journey & TV Analytics tools that complement TV performance measurement.

 

The main objectives are
  1. 01.

    Assist in the selection of a TV Analytics tool

  2. 02.

    Accompanying the deployment of the tool

  3. 03.

    Leverage the tool to improve the efficiency of the TV media

Deliverables
  • Benchmark the leading market solutions
  • Recommendation among the tools, in order to define the solution most adapted to the needs

Key expert

bertranddelaselle

Bertrand de La Selle

Digital Acceleration Associate

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