Notre Expertise > Personalisation strategy
What is the ROI of personalisation?
Which type of personalised experience should be offered and to which segment of customers?
 
Which solutions to employ to accelerate the industrialisation of personalisation over all channels?

What are we talking about?

A personalisation strategy aims to offer specific and contextualised experiences and interactions to different customer profiles. Personalisation entails adapting content (visuals, messages, offers, promotions…) over all channels (media, CRM, digital, sales point, call centre…) at the right cost. 

Client case studies

Danone
Personalisation of the customer journey

Our field of actions

  • Definition of case studies
  • Segmentation, definition of algorithms, driver of recommendations, choice of solutions
  • Prioritisation of personalisation criteria, customisation of action plans, selection of channels, case drafting
  • Analysis of performance criteria and recommendations

Key expert

bertranddelaselle

Bertrand de La Selle

Digital Acceleration Associate

Contact

What are the challenges?

Generating additional margins
 
Improving efficiency of marketing investments
 
Increasing customer engagement and loyalty

Discover more

Valorisation et monétisation de la data

Plan d’actions client segmenté

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