What is the ROI of personalisation?
Which type of personalised experience should be offered and to which segment of customers?
Which solutions to employ to accelerate the industrialisation of personalisation over all channels?
What are we talking about?
A personalisation strategy aims to offer specific and contextualised experiences and interactions to different customer profiles. Personalisation entails adapting content (visuals, messages, offers, promotions…) over all channels (media, CRM, digital, sales point, call centre…) at the right cost.
Our field of actions
- Definition of case studies
- Segmentation, definition of algorithms, driver of recommendations, choice of solutions
- Prioritisation of personalisation criteria, customisation of action plans, selection of channels, case drafting
- Analysis of performance criteria and recommendations
Bertrand de La Selle
Digital Acceleration AssociateContact