Client case studies
Personalisation of the customer journey
What is the ROI of personalisation?
Which type of personalised experience should be offered and to which segment of customers?
Which solutions to employ to accelerate the industrialisation of personalisation over all channels?
A personalisation strategy aims to offer specific and contextualised experiences and interactions to different customer profiles. Personalisation entails adapting content (visuals, messages, offers, promotions…) over all channels (media, CRM, digital, sales point, call centre…) at the right cost.
Bertrand de La Selle
Digital Acceleration AssociateContact