Notre Expertise > Valuing and monetising data
Which economic model should be applied to my data: exchange or monetisation?
Which “data” offer should be chosen: should we open-up to the programmatic publicity market?
Coming out of the conventional data valuing model: which indicators and services should be provided?

What are we talking about?

Identifying the value potential of available data within the GRPR framework and creating a new business approach or trading basis: designing a value proposition, an operational model, a business plan and path.

Client case studies

Tirer parti de ses actifs et monétiser la data via la mise en place d’une régie Média
Monetising data via the implementation of a media agency

Our field of actions

  • Evaluate the commercial potential of each market
  • Define the global value proposition
  • Define the operational model: organisation, R&R, architectures and technical solutions
  • Build the business and action plans at short and medium terms.

Key expert

bertranddelaselle

Bertrand de La Selle

Digital Acceleration Associate

Contact

What are the challenges?

Identifying a new revenue source
 
Identifying and preserving the value of one’s data
 
Defining the governance system for the valuation process

Examples of technologies we bring into play

Google Marketing Platform
GRAPHINIUM
LIVERAMP
MEDIARITHMICS
storetail

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Stratégie data

Stratégie de personnalisation

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