Key expert
Marcom performance
Reporting the performance split to pilot the Marcom performance
Challenge
Our client, one of the most visited theme parks in Europe, needed support to gain a better understanding of its customer journeys and build an efficient attribution model. – Attribution being essential when there are several touch points and a rich media mix.
The main objectives are
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01.
A better understanding and optimization of the customer journey
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02.
A modelling of the attribution
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03.
The deployment of a attribution tool
Deliverables
- Recommend strategic priorities
- Benchmark and selection of solutions
- Analysis report and media-mix recommendations
- Benchmark and creation of attribution models
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