Key expert
![bertranddelaselle](/uploads/media/5fa3c8ac98925_bertrand-de-la-selle-2.png)
Marcom performance
Our client, one of the most visited theme parks in Europe, needed support to gain a better understanding of its customer journeys and build an efficient attribution model. – Attribution being essential when there are several touch points and a rich media mix.
A better understanding and optimization of the customer journey
A modelling of the attribution
The deployment of a attribution tool
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