Client case studies > Reporting the performance split to pilot the Marcom performance 

Marcom performance

Reporting the performance split to pilot the Marcom performance 

  • Digital performance
  • Tourism & entertainment
Reporting d'attribution de performance pour piloter la performance Marcom

Challenge

Our client, one of the most visited theme parks in Europe, needed support to gain a better understanding of its customer journeys and build an efficient attribution model. – Attribution being essential when there are several touch points and a rich media mix.

The main objectives are
  1. 01.

    A better understanding and optimization of the customer journey

  2. 02.

    A modelling of the attribution

  3. 03.

    The deployment of a attribution tool

Deliverables
  • Recommend strategic priorities
  • Benchmark and selection of solutions
  • Analysis report and media-mix recommendations
  • Benchmark and creation of attribution models

Key expert

bertranddelaselle

Bertrand de La Selle

Digital Acceleration Associate

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