Client case studies
Optimising promotional investments via a data-driven commercial action plan
Optimisation of the commercial action plan (CAP)
Stratégie data-driven
Data science et IA
If I change the offer "10€ free from 80€ of purchases" to "15€ free from 90€ of purchases", how do my sales evolve?
If the Back to school promotional activity starts a week later compared to last year, what impact does this have on my brand?
Will this version of the CAP perform better than another?
What are we talking about?
Promotional activity is a recognised performance lever. Quantifying its impact is complex and subject to numerous discussions.
Predicting precisely and quickly the balance CA/margin/discount rate according to promotional activity is a key strategic point.
Our field of actions
Cleaning and structuring the data of previous promotional offers
Carrying out a criteria-based performance summary
Building a model predicting the business performance (CA, margins, volumes…)
Developing solutions simulating and helping the decision-making process
Key expert
What are the challenges?
Have factual elements to evaluate the performance of a promotional offer
Operational efficiency in CAP construction
Improve the effectiveness of the sales promotion plan
