Equancy – consulting in digital and data transformation - Key projects

Expertises

Catégories

Chatbot RH Equancy

A ChatBot with generative AI to relieve the HR teams

Cas Client Equancy - Portail de services IA GEN interne Sécurisé

Giving our employees access to Generative AI technologies in total safety

L’IA générative au service de l’optimisation des projets digitaux de Nespresso

Generative AI powering the optimisation of Nespresso's digital projects

Améliorer le ROI du plan marketing stratégique par la construction d’un moteur de priorisation

Improve the ROI of the strategic marketing plan by building a prioritization engine

Data strategy

Définition de la plateforme relationnelle

Creation of a customer relationship platform

Maturité CRM et design de l’expérience client

CRM maturity and customer experience design

Définition et pilotage d'une stratégie média data-driven

Defining and piloting a data-driven media strategy

Building a data lake for multi-source and channel case studies

Reporting d'attribution de performance pour piloter la performance Marcom

Reporting the performance split to pilot the Marcom performance

Analyse UX et AB Testing pour augmenter la performance digitale

Analysing the UX and performing AB testing to increase the digital performance

Déploiement et analyse d’un outil TV Analytics

Selection, deployment and analysis of a TV analytics solution

Accompagnement à la mise en place d’un outil d’automatisation des plans media

Implementation of a solution automating media activity

Data lake Picard

A data lake, cornerstone of the multi-channel personalisation strategy

Tirer parti de ses actifs et monétiser la data via la mise en place d’une régie Média

Monetising data via the implementation of a media agency

Global Client Study

Global client study

Segmentation & activation des segments

Segmentation and targeting of segments

Cartographie et refonte des parcours clients

Roadmap and redesign of the customer journey

Evolution and positioning of the retirement savings offer (PACTE law)

Construction et exploitation d’un datalake

Design and usage of a data lake

Personalisation of the customer journey

Optimiser ses investissement Promo via un plan d’action commercial data-driven

Optimising promotional investments via a data-driven commercial action plan

Redesign of the customer experience

Data-driven Marketing

Data-driven marketing

Hertz - illustration

Innovation service strategy