Key expert

Innovation service
Hertz, global leader in the rental cars market, wanted to develop new growth points by shifting from a product to a service focus.
Beyond ideas and implementing experiences, there was a need to build a differentiated strategy, to fit a service-centric approach and engage with consumers.
Exploit data surging from connected objects (vehicles, machines, selling points…)
Define value propositions meeting the customer’s expectations
Build a roadmap and the business case matching this strategy
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