Innovation service

Innovation service strategy

Data-led strategy
Auto & mobility

Challenge

Hertz, global leader in the rental cars market, wanted to develop new growth points by shifting from a product to a service focus.

Beyond ideas and implementing experiences, there was a need to build a differentiated strategy, to fit a service-centric approach and engage with consumers.

The main objectives are

01.
Exploit data surging from connected objects (vehicles, machines, selling points…)
02.
Define value propositions meeting the customer’s expectations
03.
Build a roadmap and the business case matching this strategy

Deliverables

Roadmap designed over 3 years
Identification of customer, market, ecosystem, innovation trends
Mapping of data and analysis of potential added value
Value propositions focusing on the services offered and the commercial partnerships
List of pre-requirements and capabilities to roll-out the strategy