Client case studies > Innovation service strategy

Innovation service

Innovation service strategy

  • Data-led strategy
  • Auto & mobility
Hertz - illustration


Hertz, global leader in the rental cars market, wanted to develop new growth points by shifting from a product to a service focus.

Beyond ideas and implementing experiences, there was a need to build a differentiated strategy, to fit a service-centric approach and engage with consumers.

The main objectives are
  1. 01.

    Exploit data surging from connected objects (vehicles, machines, selling points…)

  2. 02.

    Define value propositions meeting the customer’s expectations

  3. 03.

    Build a roadmap and the business case matching this strategy

  • Roadmap designed over 3 years
  • Identification of customer, market, ecosystem, innovation trends
  • Mapping of data and analysis of potential added value
  • Value propositions focusing on the services offered and the commercial partnerships
  • List of pre-requirements and capabilities to roll-out the strategy

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