Client case studies
Personalisation of the customer journey
System of advanced recommendations
Stratégie data-driven
Data science et IA
Gouvernance des données et ingénierie
How to increase the shopping basket?
Amongst the current 300 promoted references, which products should be highlighted in emails?
For each target customer, which new products should be promoted on the homepage or by email?
What are we talking about?
Featuring the right product/service for web visitors, in-store customers, customers seeking support, in emails or digital banners is a key conversion lever and hence essential to sales development.
Drivers of recommendations provide an avenue to meet this challenge as they determine the offering combination maximising the performance by including contextual elements (canal, stock…), customer information (profile, preferences) and product qualifications (categories, sales, customer feedback).
Our field of actions
- Designing of recommendation drivers in line with objectives, target uses, available data (sales, visits, image & product description) and IT ecosystem
- Development of a personalised solution integrating team feedback
- Development of API and performance monitoring solutions
Key expert
What are the challenges?
Increasing the shopping basket
Developing the up-selling or cross-selling
Maximising the impact of promotions and product innovations
