News & Insights > Insights > #1 - Artifical Intelligence

Can't tell the difference between machine learning and deep learning? Data warehouse vs. data lake? DMP or CMP? Abcd*glossary is there for you! Every month, we help you to see more clearly by reviewing a key digital or data concept.



For this first issue of abcd*glossary, let's talk about Artificial Intelligence. A widely used buzzword... and overused! An opportunity to review together this omnipresent concept..

The term Artificial Intelligence (AI) is far from being new. It was first used in the mid-1950s by American scientist John McCarthy. AI refers to algorithms which aim to mimic a form of human intelligence. By analyzing and exploiting data of any format, these computer programs can perform complex tasks with remarkable accuracy and speed.

The current rise of AI is due to a combination of multiple factors, including the digitization of processes - which has enabled the creation of a considerable volume of data - the increase in computing power and storage capacity, and improvements in algorithms, such as deep learning.

AI is already an integral part of our daily lives without us always realizing it. Voice assistants, such as Alexa, Cortana, OK Google or Siri, are notable illustrations of this. However, AI is also hidden behind the recommendation engines of e-commerce sites, behind the automatic classification of photos by place or person on cell phones or even behind the management of routes based on GPS traffic.


To put an end to preconceived ideas about Artificial Intelligence, we invite you to (re)see this interview with Charlotte Weill, Equancy's CEO

And our book dedicated to the new levers of value creation to be be downloaded here

Sorry English speakers! Those contents are available in French only. Do not hesitate to contact us for a personalized overview.

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