News & Insights > Studies > Turning data into a lever for value creation: the essential challenge for mobility players

  •  By Bertrand de La Selle

Digitalization, electrification, automation, MaaS offers... tomorrow's mobility is already on the move and is driving mobility players to transform their value offer. The objective? Adapting to demand, retaining their customers and diversifying their activities. In this context, accessing to a large and diversified data set is an asset to capitalize on. So how can we turn this data into a lever for value creation for mobility players?

The first challenge is to master data in order to move from a product industry to a service industry. Whatever their position(s) in the value chain (transport operators, manufacturers, equipment suppliers, start-ups or even MaaS players), adapting their business model to incorporate a service strategy will increase customer value and loyalty and improve profitability.

Second challenge is to control data in order to better monetize it. Leveraging knowledge of means of transport, customers and infrastructures is a real opportunity to generate new revenues and develop new business models. Retail players have understood this and are now monetizing their customer knowledge, particularly with industrial companies. For mobility players, too, there is a role to be played by a variety of prospects to address high value-added use cases.

Many prerequisites exist today to turn data into a lever for value creation: organization, data processing, technical infrastructure... These projects are now among the major steps in the data-driven transformations carried out by Equancy to support its clients in mastering this new paradigm.

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                Many prerequisites exist today to turn data into a lever for value creation: organization, data processing, technical infrastructure... These projects are now among the major steps in the data-driven transformations carried out by Equancy to support its clients in mastering this new paradigm.

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                bertranddelaselle

                Bertrand de La Selle

                Digital Acceleration Associate

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