Round Table : "Between personalisation, emotion, social and societal commitment: Which trends to boost your loyalty programme?"

Romain Frocourd, Head of CRM & Loyalty at 24S, Delphine Fournier, Director of CRM and Customer Loyalty at Cinéma Pathé Gaumont, Sylvie Joly, VP Marketing Communication and Digital at Groupe Barrière, Laurence Robert, Director of Customer Marketing EME at Sephora and Bertrand Destailleur, Partner Customer Relationship Strategy will share their feedback and their vision on trends and developments in loyalty programmes 

Agenda : 

• Personalisation in loyalty programmes
• Omnichannelity: how to make your programme more omnichannel 
• Which loyalty programme strategy for international brands
• Social and societal issues: how to address them
• The ROI of loyalty programmes: how to measure it