News & Insights > Events > Hubforum I Renault x Equancy I CRM: from volume to value with Data

Ouassima Zakraoui, Renault CRM & Digital Director and Bertrand de La Selle Associate Partner Marketing Performance Equancy will be on stage at Hubforum to present the CRM transformation strategy of the French Automotive Group:

🌪️ In 2021, the Renaulution plan has refocused the Group's strategy from volume to value, targeting higher-margin customers and vehicles in particular.

🚀 Supporting this strategy with CRM requires harnessing the best of datascience and AI to predict behaviour, anticipate reasons for purchase, in fine profoundly transforming the very notion of segmentation, in the service of marketing performance.

Watch the replay of this interview here 👈🏻


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