How Chanel transforms its operations through Data with Equancy 

After data proved its value in the fields of Digital, CRM and Marketing, Chanel called on Equancy as part of its new "Data science & advanced analytics" in-house service offering to harness the power of data to improve its operational activities. 

Yankel Ducret, Head of Europe Advanced Analytics & Data Science at Chanel, and Hervé Mignot, Associate Director of Data Science at Equancy, talk about this transformation and the use cases that are improving its operational processes.