News & Insights > Events > Cookieless measurement & activation: how to take action

  •  By Didier Richaudeau, Agnès Mendy

GAFA has revolutionised digital marketing with the deletion of cookies. This is a real revolution for brands: How can brands unlock their measurement activities and cookie-free activation? 

Bertrand de la Selle, Associate Director of Equancy, Agnes Mendy, Head of Digital Analytics & Acquisition of the Pierre & Vacances - Center Parcs Group and Didier Richaudeau, Associate Director in charge of data practices will exchange their expert opinions on :
- the challenges of measurement and cookieless activation for brands
- alternative solutions to cookies. 

Registration ! 

The business expert :

Bertrand de La Selle

Digital Acceleration Associate

  • Events
  • Data


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En ligne de 9h à 10h.

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