Cookieless measurement & activation: how to take action
GAFA has revolutionised digital marketing with the deletion of cookies. This is a real revolution for brands: How can brands unlock their measurement activities and cookie-free activation?
Bertrand de la Selle, Associate Director of Equancy, Agnes Mendy, Head of Digital Analytics & Acquisition of the Pierre & Vacances - Center Parcs Group and Didier Richaudeau, Associate Director in charge of data practices will exchange their expert opinions on :
- the challenges of measurement and cookieless activation for brands
- alternative solutions to cookies.
Bertrand de La Selle
Digital Acceleration Associate
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