Data lake

A data lake, cornerstone of the multi-channel personalisation strategy

Data science & AI
Data governance & engineering
Retail & e-commerce

Challenge

With the launch of a loyalty program, Picard owns sales data from its several million customers.

The challenge is to define and deploy a multi-channel personalisation strategy (CRM, digital, media) to retain and develop the added value of each customer at a suitable cost.

The main objectives are

01.
Prioritise case studies
02.
Reconnect data stemming from multiple channels
03.
Develop personalisation algorithms and communicate the data to the analytics solutions