Ouassima Zakraoui, Renault CRM & Digital Director, and Bertrand DE LA SELLE, Associate Partner Marketing Performance at Equancy | Groupe EDG, present the Group's CRM transformation strategy. on the Hubforum stage
🌪️ In 2021, the Renaulution plan has refocused the Group's strategy from volume to value, targeting higher-margin customers and vehicles in particular.
🚀 Supporting this strategy with CRM requires harnessing the best of data science and AI to predict behaviour, anticipate reasons for purchase, and, ultimately, profoundly transform the very notion of segmentation, in the service of marketing performance.
To access the replay, click here 👈🏻
Bertrand de La Selle
Digital Acceleration Associate