Watch the replay of our presentation at the Data & AI Forum! Sylvain Luce, Data and Customer Knowledge Manager at Picard, and Didier Richaudeau, Partner in charge of data activities at Equancy, discuss this project, which includes the development of a store typology as a pivot for localized assortment while taking into account customer expectations and behavior.
3 reasons to watch it:
✅ Get inspired by an innovative data strategy that focuses on customer expectations
✅ Discover an intelligent clustering that allows pushing the right products to the right customers
✅ Find out how to increase customer satisfaction, bring teams together, and boost your revenue with data
➡️ Watch the replay of the presentation to learn more about the details of this intervention
As Head of Data & Customer Knowledge department at Picard, Sylvain is responsible for leading the team in charge of conducting, analyzing, and sharing customer profiling and buying behavior studies to better personalize the relationship and inform strategic decisions aimed at developing customer value across all sales channels of the company.
Partner at EQUANCY and recognized as a major expert in data-driven strategies, Didier regularly advises several executive teams on defining their data-driven strategy and data governance in all its forms: customer, transactional, media, digital, supply chain, open source, 3rd party... He has notably worked with Axa, Generali, BNP Paribas, Accor, Pierre & Vacances Center Parcs, La Redoute, Picard, Sarenza, Nespresso, M6, Lagardère Travel & retail, Cartier, Van Cleef & Arpels, Richemont...