News & Insights > Insights > LA FRANCE MUTUALISTE x EQUANCY: Rethinking customer segmentation for greater commercial efficiency.

  •  By Didier Richaudeau

La France Mutualiste is a mutual insurance and savings company that was founded more than 130 years ago with the humanistic and avant-garde aim of offering individuals the mutualization of their savings for retirement. Wishing to amplify its development and recruit new member-clients, La France Mutualiste has rethought its customer segmentation strategy. Laurent Meudec, Digital Marketing Director of La France Mutualiste, and Didier Richaudeau, Partner in charge of Data activities at Equancy, provide you with the keys to the quick adoption and implementation of this new approach.

3 reasons to watch it:

✅ Discover best practices for creating a segmentation that aligns Marketing and Sales teams

✅ Discover an impactful and intelligent segmentation to create value

✅ Get the keys to accelerate a segmentation project.

➡️Watch the replay of the presentation to learn more about the details of this intervention.


Our experts:

Laurent Meudec

As the Strategic and Digital Marketing Director at La France Mutualiste, Laurent supports his company from strategic reflection and framing to operational implementation. The guiding thread of his career is development management, putting the customer at the center with an "intrapreneur" approach.

Didier Richaudeau

Partner at EQUANCY and recognized as a major expert in data-driven strategies, Didier regularly advises several executive teams on defining their data-driven strategy and data governance in all its forms: customer, transactional, media, digital, supply chain, open source, 3rd party... He has notably worked with Axa, Generali, BNP Paribas, Accor, Pierre & Vacances Center Parcs, La Redoute, Picard, Sarenza, Nespresso, M6, Lagardère Travel & retail, Cartier, Van Cleef & Arpels, Richemont...

The business expert :

Didier Richaudeau

Data associate

  • Insights
  • Data
Credit : Image Data & AI Forum - Didier Richaudeau / Laurent Meudec

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