News & Insights > Insights > Equancy announces the appointment of Agnès Mendy as Director of Digital & Media Analytics

  •  By Agnès Mendy

After working for iconic digital agencies such as Performics and NetBooster, Agnès MENDY continued her career at Pierre et Vacances Center Parcs as Manager SEA/SEO Europe. She then moved on to become Acquisition Manager Europe and Head of Acquisition & Digital Analytics. After 7 years with the Pierre et Vacances Center Parcs Group, she left a fast-growing Analytics and Acquisition division that was among the most advanced in the market to join Equancy.

Agnès will manage the Digital & Media Analytics division of Equancy. Based on her experience, she will have four strategic missions.

  • The development of an innovative offer for measuring and improving media efficiency,
  • Supporting clients in optimizing their digital and media investments (CRO, UX, attribution, etc.)
  • Accelerating the innovation of Analytics and Data in the cookieless environment of tomorrow,
  • and finally, the management of partnerships with Adtech and Martech publishers.

"Equancy is pursuing its growth strategy with the aim of becoming a key player in digital and data transformation. The last two years have seen a number of changes designed to structure and accelerate the company's development, including the creation of a cross-functional "growth" division and the acquisition of new clients such as BMW Group France, the Barrière Group, La Poste Mobile, the LVMH Group, etc. With the arrival of Agnès and the development of this offer Equancy will be able to support its clients in all aspects of data and digital transformation. From the choice of tools to the implementation of data, our firm now has a complete offer to enhance the potential of digital and data for companies.

The arrival of Agnès is a real asset for the Performance Marketing department headed by Bertrand DE LA SELLE. We are delighted to welcome Agnès to our team and we have full confidence in her skills to succeed in her mission," says Charlotte WEILL, President of Equancy. 

"Joining Equancy is a superb opportunity that will give me a huge playground, both for the implementation of use cases and for the development of an offer that meets the problems encountered by multi-sector clients. Equancy's ambitions, the expertise of the teams and the innovative subjects are convincing arguments for joining this human-sized company. I would like to thank the Partners for their confidence in me and I am ready to take on the challenges that await me", says Agnès MENDY, Digital & Media Analytics Director.

Agnès Mendy

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Equancy I Equancy.com

For 20 years, the Equancy consultancy has been supporting its clients in their growth strategies around digital and data transformations. With offices in France and Dubai, Equancy brings together more than a hundred experts to support international companies in a wide range of sectors such as banking, insurance, automotive, tourism, retail and luxury. 

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