Renault refocuses its CRM strategy with the help of artificial intelligence
Renault's CRM department for France is adapting the way it communicates with its customers and prospects in order to ensure the success of the French manufacturer's new positioning in a fast-changing automotive sector.
The new car market is struggling to return to pre-Covid levels. Customers are opting to lease rather than buy, and the sector is migrating towards electric vehicles. We are moving from a car market that is growing in volume terms to a replacement market that takes place on average every five and a half years, while vehicles are changing, purchasing motivations are evolving and uses are evolving, according to Renault's analyses.
