Equancy – consulting in digital and data transformation - Picard's data-driven transformation illustrated in 3 use cases

Published on 14 Apr 2021 • By Didier Richaudeau

A look back at the data transformation of Picard initiated in 2011 with Equancy, accelerated with the launch of the Picard & Moi card and the desire to personalize customer relations. This transformation is now facing a double challenge: to support the acceleration towards an ever more personalized omnichannel marketing while expanding its scope of intervention to all of the company's businesses! (video is in French)

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