News & Insights > Insights > How Volkswagen increased its conversion rate by 10 points

  •  By Bertrand de La Selle

Equancy spoke at the CX Circle conference organized by ContentSquare in Dubai on November 24. Julien Deniaud, Managing Director Equancy Middle East, and Bertrand de La Selle, Associate Partner in charge of Equancy's digital marketing activities, explained how our team and Volkswagen's team implemented a personalization strategy on the automotive group's website thanks to Contentsquare and increased the conversion of the exposed audience by +10 pts.

3 reasons to watch:

  • Get to know Equancy and Volkswagen's continuous UX Analysis strategy leading to drive business value
  • Understand how Equancy turned key insights from web analysis into value generating actions.
  • Learn how Volkswagen increased their conversion rate by 10 points

 ➡️  Watch the conference replay of the presentation to learn more


The business expert :

Bertrand de La Selle

Digital Acceleration Associate

  • Insights
  • Auto & mobility

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