expertise

data consulting

Relevant data insights feed effective strategy, lead to improved efficiency and ultimately accelerate business growth. Leveraging data is key to identifying business drivers, understanding consumer behavior, optimizing your campaign and channel performance, revealing winning customer journeys, predicting future trends and triggering real-time business decisions.

Our global team of 40 data scientists, media and web analysts led by Didier Richaudeau, will take you through the most relevant data-driven marketing use cases and help you exploit all the potential of Big Data.

We work closely with other Equancy experts from Growth Strategies, Digital, Technology and Customer Marketing, to translate relevant insights, into tailor-made recommendations. We will help you select the right technology that will be smoothly integrated into your existing systems for quick and successful deployment.

How our expertise can bring value to your business

  • Get actionable insights from large amounts of data

Modern businesses generate more and more data, but it’s only useful when it provides practical insights into business drivers and consumer behaviors. We will help you see through the noise and focus on the key levers of profit.

  • Ensure channel optimization

Businesses are operating across multiple channels with many consumer touch points. We will reveal which journeys are performing most effectively, and help you optimize your marketing budget accordingly.

  • React in real-time based on performance metrics

Effective measurement is required to monitor business performance against objectives. It means translating your business strategy into a limited set of 5 to 7 KPIs and a complementary larger set of PIs, which help identify root causes of deviation. We will help you structure real-time alerts to let you intervene swiftly.

  • Predict sales trends and consumer behavior

Getting an insight into the future before it happens is critical for businesses that want to ensure continued growth. We will provide you with predictive models that will give you insights to devise corrective actions on ordering, churn, cross-sell opportunities and rising star products.

Industries

  • retail & e-commerce
  • luxury
  • travel & tourism
  • automotive
  • beauty
  • food & beverage
  • financial services
  • healthcare

Our experts

  • Didier Richaudeau

    Global Executive VP
    Partner
    data consulting
  • Hélène Mignot

    Senior Manager
    data consulting
  • Jennifer Bedel

    Manager
    data consulting
  • Laurence Durand

    Manager
    data consulting
  • Stéphanie Guédon

    Senior Manager
    data consulting
  • Hervé Mignot

    Global Executive VP
    Partner
    data consulting

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