Creating memorable, long-lasting relationships with your customers, as well as understanding how to bring them value through your services, brand experience and customer interactions, is key to driving business growth and profitability.
Our experienced Customer Marketing team led by Bertrand Destailleur will help you increase the value of your customer base, create memorable customer experiences, and ensure long-lasting loyalty.
With experts from Equancy Data Consulting, Branding and Digital, as well as specialists in customer experience design, we ensure that you identify the most valuable customers and how they want to interact with your brand across the growing number of online and offline channels.
We design imaginative, personalized, profitable and long-lasting relationships and help you innovate in customer services.
How our expertise can bring value to your business
- Create a memorable brand experience
Standing out in a crowded marketplace means building valuable, singular and memorable experiences. We will help you build strategies to create an emotional attachment to your brand, and develop services that simplify every step of the customer decision journey.
- Justify investments
Customers now choose the way they interact with brands, from channels to contact methods. We will give you the insights to understand which channels give you the best conversion rates, and develop strategies to increase your return on investment.
- Take advantage of customer data
Every interaction your brand has with your customers provides a wealth of data which gives valuable insights. We will help you develop a strong database across your brand touch points, and use this data to create a deep understanding of your customers.
- Ensure direct, continued access to customers
Having recurring customers requires constant interactions - but only in the way that suits them. We will give you the tools to create a smooth and consistent multichannel approach, as well as the insights on when and how to reach your customers.
- financial services
- retail & e-commerce
- travel & tourism
- food & beverage
As a Manager of the Growth Strategies practice at Equancy, Aude supports a major bancassurance group in defining and deploying its digital, marketing and communications strategies. She has nearly ten years’ experience in bancassurance where she led projects before taking charge of digital marketing and communications, notably at the Crédit Agricole Assurance Group.
She graduated in Political Science and Corporate Social Responsibility, and is the author of a book on ethical finance, published in France in 2011 (Editions Lextenso).
Bertrand DestailleurExecutive VP
Bertrand leads the Customer Marketing Practice at Equancy, with a focus on keeping CRM transverse, multichannel and simple. He works with leading brands to build Loyalty Programs and CRM Roadmaps, estimate the CRM impact on turnover, design Customer experiences, define e-Prospect Relationship Management strategies and develop action plans based on data insights. His clients include Chanel, Hermès, Céline, Krug, Guerlain, Alain Afflelou and Val Thorens ski station.
Bertrand is also a Luxury, Retail and Travel & Tourism Industry specialist, with an in-depth knowledge of each industry’s global market. Prior to joining Equancy, he was Customer Marketing Director for Club Med – world leader of all-inclusive holidays and resorts - before founding his own Customer Marketing agency. He has a postgraduate qualification in “Decision, Communications & Influence” from Paris-Dauphine University, and runs a “CRM for Retail” MBA course at the Pôle Universitaire Léonard de Vinci and a “How to convert visitors into customers” course at the Institute of Political Studies in Aix-en-Provence.
Bertrand DestailleurExecutive VP