expertise

corporate communications

The rules of influence have changed and building a corporate reputation requires effective messaging and clear communications strategies. In a world of distrust, stakeholders want to be listened to, respected and supplied with factual information to forge their own opinion.

Founded and led by Robert Zarader, Equancy & Co is our strategic Corporate Communications team of over 20 specialists completely dedicated to corporate branding, organizational and internal communication, crisis management, reputation and influence. Working with partners of all backgrounds and expertise, from institutes to academia, intellectuals and free thinkers, we are connected to the world of ideas.

We support decision makers from a wide range of sectors with actionable communications strategies. We help them create and maintain an effective and robust corporate reputation combining Corporate Communications, Data-driven Marketing and Trends & Insights expertise.

How our expertise can bring value to your business

  • Build and maintain a strong corporate reputation

Organizations consider reputation to be their most important asset. We will help you put in place thought leadership strategies as well as comprehensive reputation monitoring.

  • Empower public opinion

In a media-led society, senior executives must understand how to build mutually beneficial relationships with media - off and online - and opinion leaders. We will help you form your key messages and ensure that they are relayed to the public, to your corporate benefit on a local, national and global scale.

  • Manage crises to reduce organizational impact

Organizations are operating under constant scrutiny. We will help you ensure that when a crisis arises, your organization is ready to protect itself in the most effective way possible.

  • Win support from key stakeholders

Winning over key stakeholders makes all the difference between sealing the deal and losing the dispute. We will support your strategic objectives with the appropriate content and ensure that you are best placed to get the backing of those you need.

Industries

  • financial services
  • public sector
  • healthcare

Our experts

  • Robert Zarader

    Global Executive VP Partner
    “Equancy & Co” CEO
    corporate communications
  • Raphaëlle Ginies

    Consulting Director
    corporate communications
  • Caroline Causse

    Account Director
    corporate communications
  • Orianne Bornand

    Account Director
    corporate communications
  • Ziad Gebran

    Account Director
    corporate communications
  • Pauline Helot

    Consulting Director
    corporate communications
  • Aude Rothenburger

    Consulting Director
    corporate communications

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