CHALLENGE #5

choosing the right technology and getting the most out of your investment

In today’s marketing world, technology has become a critical success factor.  It can be the best of allies or can sabotage your game plan. The speed of change and innovation alone is mind-boggling.

Success necessitates navigating the labyrinth of suppliers pushing their state-of-the-art technology and differentiating between the latest fad and a real paradigm shift.

We believe

Winning companies thrive because they’re quick to understand the use-value of new technology. It can mean achieving more with less or completely reinventing their business. They have the foresight to build clear roadmaps, and are able to decide which technology is essential to success, which should be implemented and when.

It’s about having:

  • an eagle eye view of what’s available on the market
  • a vision of where technology is headed, new standards, real breakthroughs
  • a highly personalized diagnosis of your IT legacy, your internal resources and how to implement change
  • a clear sense of what technologies are needed to address your business priorities
     

...so you can stay focused on your business and make the right decision at the right time.

Helping you face the challenge

Only our unique combination of marketing and IT expertise, organizational skills and science-based creativity can forge the right vision for your technology investments. Our in-house R&D specialists review market technologies and explore cutting-edge solutions for our clients and partners.

Our team of experts determines the solutions that best fit your business needs and make pragmatic recommendations without compromising your independence. Our consultants accompany you step by step, from trial runs with our made-to-measure prototype solutions all the way to implementation and success. 

And we help you optimize your investment performance versus your business objectives with clear analytics and custom dashboards.

Anticipate what’s next. Choose wisely. Make the leap.

Services

Industries

  • retail & e-commerce
  • automotive
  • travel & tourism
  • financial services
  • luxury
  • food & beverage
  • beauty
  • healthcare

Our experts

  • Laurence Durand

    Manager
    data consulting
  • Stéphanie Guédon

    Senior Manager
    data consulting
  • Hervé Mignot

    Global Executive VP
    Partner
    data consulting
  • Didier Richaudeau

    Global Executive VP
    Partner
    data consulting

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