Alexandre joined Equancy in 2010, and is now Digital Marketing Manager. During 4 years, he was one of the key members of the digital performance team dedicated to Nissan Europe. He was responsible for setting the digital KPIs and targets for each market, each product line, and monitoring performance against these targets. To understand root causes of performance, he also regularly conducted user journey analysis, conversion funnel analysis, audience segmentation, AB tests and campaign performance evaluation. His last significant missions for Nissan Europe were to revisit the long term Digital strategy definition and imagine tomorrow’s Digital Customer Journey. Alexandre is now in charge of Peugeot account on works on media and digital performance topics.