Equancy strengthens the digital expertise of its Shanghai office with two nominations


In line with the development of its Asia Pacific activities, Equancy, the first global consulting and innovation company entirely dedicated to marketing and communications is delighted to announce the transfer of 2 specialists to strengthen the digital expertise of its Shanghai office, from October, 10, 2016.

Laurence Durand, previously Digital Efficiency Manager at Equancy Paris, servicing clients like Michelin, Disneyland Paris and Nissan, is now appointed Business Development Manager. She is responsible for further developing the relationships of Equancy Shanghai with global companies, its partnerships with digital marketing solution providers, and its digital offering in China.

Pierre Gomeriel who has been a Data Analyst & Digital Strategy Consultant for clients such as Nissan Middle East, Amundi, Michelin or Disneyland Paris, is appointed Innovation Lab Manager. He is in charge of organizing Equancy Shanghai’s “knowledge hub” and supporting client projects with his digital expertise. Equancy Shanghai Innovation Lab will identify trends & insights from an APAC perspective for the whole company and for the benefit of our clients globally.

Equancy Shanghai, under the current management of Morgan Bonnard, Global Executive Vice President, Head of APAC, and Emilie Arrouf, newly appointed General Manager of Equancy Shanghai, has been operating in China for 9 years. The Shanghai team has been helping international clients take on their critical challenges, such as adapting their businesses to local specificities (Chinese business practices, today’s consumers…), seizing innovation opportunities and ensuring profitable and long-term growth in China. Equancy Shanghai works with global companies like Pernod Ricard, Bel Group, Starbucks, L’Oréal or Bacardi group.

“This new organization will enable us to better take on our clients’ challenges by crafting cutting-edge digital strategies locally, supporting international coordination between key stakeholders at HQs and in APAC and infusing global challenges with APAC specificities,” said Morgan Bonnard.