Challenge #5

Choosing the right technology and getting the most out of your investment 

In today’s marketing world, the pace of technological change and innovation is mind-boggling. Steering a course through the wealth of offers and differentiating the passing fads from the revolutionary shifts are real challenges. However selecting the right technology can make all the difference. 

Seizing the opportunity

Winning companies are quick to understand the value of new technology: to achieve more with less or to completely re-invent the organisation. To determine which technology is essential to your success, you need: 

A clear view of what is available on the market
An accurate vision of  developments, new standards and real breakthroughs
A diagnosis of your current IT system and your internal resources in order to be able to implement change
A clear understanding of the technology required to address your business priorities

How we help

Our unique combination of marketing and technology expertise, our organizational skills and our science-based creativity can forge an impartial and accurate vision for your technology investments. Our experts will help you to optimize your investments to reach your business objectives, to stay focused on your business activity and to take the right decisions at the right time. 



New technology review
Requirements specification
RFI/RFP management
Solution sourcing
Project management
Analytics dashboards


Retail & e-commerce
Tourism & Leisure
Financial services

Related use cases

Choosing the right DMP solution to deploy personalization on digital, media and CRM channels
Creating multichannel real-time recommendations for more engagement and conversion