Challenge #4

Developing customer capital and relationships in a highly volatile market 

The battle to acquire and keep customers is relentless, especially when your competitors are just one click away. Building long-term, profitable relationships with demanding customers is a real challenge. A simple memorable experience can make all the difference. 

Seizing the opportunity

Only brands which develop a unique emotional experience deeply rooted in customer knowledge will be able to establish an on-going conversation with their customers and create a preference for their brand. It requires:

1
Accurately targeting customers with contextualized, relevant messages across multiple channels  
2
Reintroducing a human touch related to the brand’s core values, at key moments in the relationship 
3
Exploiting data from multiple interactions and enriching it with newly available data sources 
4
Creating novel personalized customer experiences and innovative services, sometimes in collaboration with customers 

How we help

Thanks to our powerful combination of CRM experts, branding specialists and data scientists, we can deliver robust engagement strategies and memorable personalised experiences, fully consistent with your brand ensuring that you really engage with your customers, drive loyalty and generate growth and profitability for your company.

 

Services

Customer intelligence
Customer segment identification
Customer experience design
Service innovation
CRM strategy
CRM action plans
Churn modeling
Retargeting strategy

Industries

Retail & e-commerce
Tourism & Leisure
Luxury
Automotive

Related use cases

Capturing the brand signature in a unique customer experience
Enhancing the overall ski resort customer experience with a unified CRM strategy