Challenge #2

Leveraging Big Data to take smart real-time business decisions

The deluge of data pouring in from digital, mobile, social, and connected objects can be overwhelming for those using traditional siloed approaches. For the others, Big data represents an unprecedented opportunity to anticipate the changing expectations of highly demanding customers.

Seizing the opportunity

Some companies have understood that data can accelerate their transformation by revealing key consumer behavior drivers, informing exceptional customer experiences and identifying opportunities for low-risk innovation. Provided that you:

Only select the most strategic questions related to your business objectives
Arm yourself with the right architecture, analytic tools and customer intelligence
Filter out noise and exploit the data effectively regarding the company’s major business objectives
Gather and visualize the best insights, and facilitate their exploitation by decision-makers

How we help

Thanks to our combination of data science and analytics, strategic marketing and digital, CRM and technology, we can exploit the constant flow of real-time data to respond to your company’s business challenges with rigour and imagination. We ask the key questions which generate value, challenge conventional business practices and reveal new growth opportunity niches.



Big data use cases
Data strategies
Data science modeling
Data solutions
Data lake development
Solution sourcing
RFI/RFP management


Retail & e-commerce
Tourism & Leisure
Financial services

Related use cases

Uncovering business opportunities in a customer portfolio
Choosing the right DMP solution to deploy personalization on digital, media and CRM channels
Creating multichannel real-time recommendations for more engagement and conversion
Revamping an online platform thanks to customer personas built from web tracking data